Pietro Brunelli Maternity Appeal is the first ready to wear collection exclusively for expectant mothers to be welcomed into Milan Fashion Week. The Collection aims to value and celebrate the beauty and sensuality of women during pregnancy. Hence the claim "Maternity Appeal".
Designed and produced by BRUNELLI & CO, the leading company at the top end of the maternity sector, the range is distributed in boutiques and department stores in over 23 countries, under the Pietro Brunelli Maternità Appeal label.
JANUARY 2004
This is Pietro Brunelli's debut on the catwalk. His first collection, launched on 24th January at Milano Moda Donna, immediately enjoyed enormous interest on the part of the public, not just on Italian television, but in the press worldwide.
SEPTEMBER 2004
Opening of the Flagship Store Pietro Brunelli Maternity Appeal in central Milan at Via Fiori Chiari 5. A meeting point for all mothers-to-be and a theatre for all sorts of other things, including courses in yoga and styling.
MAY 2005
Pietro Brunelli dresses the Italian TV presenter Federica Panicucci during her pregnancy: this marks the beginning of an inspiring design relationship between Pietro Brunelli and celebrity mothers-to-be, including: Licia Colò, Samantha De Grenet, Frauke Ludowig, Petra Schweers, and the Russian Anastasia Volochkova - all of whom have made Pietro Brunelli a 'must-have' for every expectant mum.
OCTOBER 2005
Pietro Brunelli introduces himself to the wider public with a fashion show through the streets of Milan's chic Brera district, with an impressive range of clothes from his Spring Summer Collection 2006.
MARCH 2006
8th March, celebration of women and femininity day. Pietro Brunelli puts on a fashion show in Milan's San Vittore prison, to show that the femininity of women in maternity can be appreciated anywhere - even tough reality of a prison.
SEPTEMBER 2006
After the success of his ready to wear collection, Pietro Brunelli launches a line of jeans dedicated to today's modern and dynamic mothers.
MARZO 2007
Pietro Brunelli viene eletto dalla rivista Collezioni Preat-à-porter brand dell’anno in Russia insieme a Chanel, Hermes e Dior.
NOVEMBRE 2007
Apertura del primo franchising nel centro storico di Verona per replicare il successo delle boutiques monomarca Pietro Brunelli.
GENNAIO 2008
Pietro Brunelli disegna una nuova linea street-wear: VFM – Very fashion mother. Una collezione dedicata ad una mamma giovane, dinamica … e Very Fashion!
NOVEMBRE 2008
Dal piccolo al grande schermo! Martina Pinto che recita la parte della giovane mamma in attesa veste Pietro Brunelli nel film di Natale "La fidanzata di papà" di Massimo Boldi.
